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Our Billboards

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In 1995 we posted our very first billboard, pictured above. Little did we know that for the next 22 years our billboards would become more than an advertising campaign. For us, they became a special way to bring a smile to the faces of the many people in Spartanburg that passed by them. In a sense, we feel that these billboards positively impacted the community through humor.

After much consideration, we have decided that in 2017 we will discontinue our billboard campaign in order to impact the Spartanburg community in a more tangible way. This was not an easy decision but we feel it is the right one.

In order to continue positively impacting our community, we are excited to formally announce that Wade’s will be a sponsor of the Hub City Farmers’ Market (HCFM) this upcoming season. Wade’s strives to delight families in the Upstate by serving great food at a value, so we felt that it was a natural fit to support HCFM’s mission “to increase the supply, demand and access to healthy local food in Spartanburg County”. Wade’s will become the main sponsor for the HCFM’s Community Stage which will host musicians from around the Upstate to entertain families shopping at the Saturday Market. Our mission at Wade’s is to delight guests, so we hope that you are delighted by the entertainment at the Saturday Market.

Thank you Spartanburg for embracing our billboard campaign for so long. It has been fun and we look forward to seeing you at the Hub City Farmers’ Market each Saturday once the season begins!

Now we invite you to take a walk down memory lane and look at the past billboards on this page. You're sure to have a chuckle at some of the classics that were posted along the way. We welcome our customers to continue to submit new ideas, because you never know where they might show up next!

Here's a collection of our billboards from the past:

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