Let's take a trip down memory lane to see how this meat n' three restaurant became a Spartanburg landmark!
In addition to selling groceries, there was also a small lunch counter where hot dogs, sandwiches and soup were sold to the workers from Draper Corporation and Duke Power. The workers began asking Mrs. Betty if she would expand the grocery's lunch counter menu to offer hot, home-cooked meals. Betty agreed and began serving her family's recipes of southern-style meats and vegetables.
In the early days there was no choice of what you got on your plate. Betty would prepare plates each day and set them on the counter for customers to pick up. Every plate was the same. The workers would simply come by at lunch and select one of the pre-prepared home-cooked meals -- they knew it would be delicious!
It wasn't long after Hamp and Carole took over that the now familiar Wade's logo was created! The logo was designed to resemble a Wade's Yeast Roll. Before Wade’s was known for its veggies, it was the homemade Yeast Rolls that people talked most about. To this day, Wade’s produces 3,500 of it’s famous Yeast Rolls by hand each day.
To advertise around Spartanburg, Wade's put up a comical billboard with the slogan “Bean Me Up Scottie" featuring a cartoonish Star Trek-themed Green Bean. Little did we know that this was the beginning of what would become Wade’s next claim to fame in Spartanburg -- a humorous billboard campaign featuring your favorite Wade's food!
March of this year Wade’s celebrated 50 years in business! Fortunately Wade Lindsey was still with us to celebrate this milestone but sadly in July of 1997 Wade "Pop" Lindsey passed away at age 87. But there's satisfaction in knowing he was able to watch the business he started grow into a Spartanburg landmark.
Through the years our customers have continued to remind us that the reason they visit Wade's so often is the friendliness of the staff, the speed of service and the quality and taste of the food. We look forward to serving Spartanburg for the next 70 years!